Brand Story

Leading the change in traditional trading and the need to adapt to a constantly changing world, Archipelago aims to build up a reputation for success through same traditions and strong values that reflects the long held Asian trading traditions…”

The Archipelago story brings us back to the significant era of the Indian Ocean Trade that has gained an important role in history and played a key factor in East West exchanges. The geographical and the historical convergence of East and West, Asians, Middle Easterners, Africans and Europeans interacted over a period of many centuries, participating in a sophisticated structure of commerce and politics.

Over this extensive trade network of coffee and precious spices of Indonesia (especially cloves, nutmeg, gambir and pepper), the rubber, gold and tin of Malaya, and the silks, porcelains and tea of China travelled to Middle East and Europe, sparking interest there in reaching the sources of these eastern riches.

Asia, then, with its long, rich connections to the wider world and persistent ability over the millennia to integrate ideas and institutions from abroad with varied but still powerful indigenous traditions, has made its mark on world history and will likely to continue to do so in near future.

Deriving from these early modern periods of flourishing trade exchanges, Archipelago is birthed through its representation of a trading vessel.